Job Description

Acxiom has an exciting opportunity for a technically proficient and detail-focused Associate Director, Pre-Launch Operations (Lead Gen & API Integrations). You will be instrumental in the technical setup, rigorous testing, and continuous maintenance of our lead generation platform integrations and campaign operations. **Responsibilities** **Campaign Implementation & Technical Setup:** + Ability to update and execute the IO (Insertion Order) information into the Lead Gen platform for each campaign, setting up proper day parting and caps. + Build out the campaign API from provided documentation to ensure seamless data flow. + Make sure campaign creative and Q&A parameters (fields and values) are properly input into the Lead Gen Platform for vendors to correctly connect to the data. + Properly track assets and requirements for each campaign in development/launching. + Build out campaigns within the Lead Gen Platform utilizing current assets. + Implement proper pacing within the Lead Gen Platform to ensure effective campaign delivery. **Integration & Testing:** + Test the connection to the client CRM to ensure accurate lead data transfer. + Conduct thorough testing with vendors to validate that the data matches client directives. + Provide and conduct test responses relating to API connections to confirm proper integration. + Confirm that mockups are approved by the client before testing with vendors. **Troubleshooting & Documentation:** + Troubleshoot any issues encountered with testing code and platform integrations. + Source API documentation and maintain a clear understanding of platform functionalities. + Source query/question/parameter/field information from Agency teams and the Client. **Communication & Collaboration:** + Ability to keep client and agency teams updated on the status of campaigns and any technical roadblocks. + Speak to vendors regarding optimization strategies and change requests originating from agency/client teams. + Engage in client meetings relating to campaign setup and technical aspects. + Organize the delivery of feedback loops for pacing and optimization efforts. **Asset & Reporting Support:** + Generate mockups based on current requests for both active and potential campaigns. + Ability to generate creative edits as requested based on mockups or during campaign builds. + Implement campaign updates within Asana and SharePoint for internal tracking and communication. + Generate customized decks for new business pitches and internal reporting needs. **Required Skills & Experience** + Proven ability to work with and understand API integrations and data transfer protocols. + Experience with lead generation platforms and CRM systems. + Strong technical aptitude and problem-solving skills, with the ability to troubleshoot technical issues independently. + Excellent attention to detail and a commitment to accuracy. + Strong organizational skills and the ability to manage multiple tasks simultaneously. + Effective communication skills, both written and verbal, with the ability to explain technical concepts clearly. + **C# .NET Core** - for backend API or integration-related tasks + **MySQL** - for backend data management and lead storage + **Redis** - for caching or real-time data optimization + **OpenSearch** - for advanced search and analytics on lead or campaign data + Familiarity with project management tools like Asana and document sharing platforms like SharePoint. **Desired Skills & Experience** + Ideally 2-3 years of experience in digital ad operations or a related technical role, with a focus on lead generation processes. + Experience working directly with advertising vendors and clients. + Understanding of digital advertising metrics and campaign performance tracking. **Primary Location City/State:** Homebased - Conway, Arkansas **Additional Locations (if applicable):** Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( . Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com . We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business. We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel. Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out. At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture. If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049. **We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.** Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more: About Us ( Follow Us on Twitter Find Us on Facebook ( Careers Page LinkedIn ( Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the **Find Jobs** report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( . Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com . Attention Mexico Applicants: Please see our Privacy Policy notice here ( . *Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: and are fraudulent. Please do not engage with these sites.

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